Hacı Rıfat Beytekin started to learn the art of quiting in the Grand Bazaar of İstanbul in 1920. This was the first step of Seral Textile. After 4 years of Istanbul life, he returned to his hometown, Trabzon Maçka and with the request of his father he continued the art of quilting. Hacı Rıfat BEYTEKİN worked also in Zonguldak, Adapazarı and other districts of Trabzon, then settled down Samsun Çarşamba.

Having decided to continue his profession here, BEYTEKİN was also married and had 5 boys and 4 girls. They continued to produce with all their family members for many years, by teaching quilting to all of their sons. The family, who went into trade as well as quilt planting they moved to the center of Samsun without breaking the union. The family, which moved to Samsun, has been one of the leading wholesalers of the region in the field of quilt and furniture, and has continued its unity for many years, increasing its employment and production capacity every year.

By the late 1970s, Hacı Rıfat BEYTEKİN handed over all the management of his works to his sons. As a result of this, in the early 1980s, the brothers went into business discrimination and continued their quilt trade by establishing a company with one of their brothers, Servet BEYTEKİN.

Servet BEYTEKİN accelerated its trade by purchasing a cotton cleaning machine, which was the first in the region in the 1980s after the job separation among the brothers. The brothers, who have been struggling with the difficulties caused by their new investments for many years, have overcome this task in the Black Sea region and sold combed cotton as a filling material to the quilt manufacturers in the region.

When the demand increased for this product, the brothers, who increased their product range by bringing fiber combing machines, ended their partnership in 1994. Servet BEYTEKİN decided to continue with her son Kadir BEYTEKİN, and the father and son started a new search to produce home textile products made of fiber, and in the following time, they went to mechanization in 1995.

At the beginning of 1996, the third generation member of the family, Kadir BEYTEKİN, took over the flag from his father Servet BEYTEKİN and started production for the next generation with the factories he established in different parts of Samsun.